Strategic Drivers of Modern Business Performance

International Journal of Business Strategies Vol. 11 No. 2 (2025)

The International Journal of Business Strategies (IJBS) hosted by AJPO Journals USA LLC is a peer-reviewed, open access journal that publishes original research articles on various aspects of business management, entrepreneurship, innovation, marketing, finance, and economics. The aim of the journal is to provide a platform for scholars, practitioners, and policymakers to share their insights and experiences on the challenges and growth opportunities of business strategies in the globalized world. The scope of the journal covers both theoretical and empirical studies, as well as case studies and best practices that address the strategic issues and problems faced by businesses in different sectors and regions

TOPICS IN THE BOOK

• Influence of Promotion Strategy on Microinsurance Uptake (Demand) among Micro and Small Enterprises in Nairobi City County, Kenya
• Maximizing Uptime: Cost-Benefit Analysis and Strategic Implementation of Total Productive Maintenance (TPM) in Modern Industries
• Customer Engagement Prediction in Retail Banking with Explainable AI
• The Effect of Inclusive Leadership on Innovation Strategy in Multicultural Workforces: A Study of the United Arab Emirates
• The Impact of Digital Transformation on Strategic Resilience in Family-Owned Businesses: Insights from Kenya