Training and Professionalism to Drive Success in Bancassurance: A Strategic Framework for Talent Development in Africa's Insurance Distribution Sector
DOI:
https://doi.org/10.47672/ejh.3019Keywords:
Bancassurance, Talent Management, Insurance Distribution, Continuous Professional DevelopmentAbstract
Purpose of the Study: This paper examines the competencies and talent systems needed to support effective bancassurance in Africa.
Methodology: It uses an integrative desktop literature review of academic, professional, industry and institutional sources, analysed through human capital theory and the ability–motivation–opportunity framework.
Findings: The synthesis indicates that bancassurance requires combined insurance, banking, digital, customer-service and compliance capabilities; technical knowledge must be supported by ethical communication; training transfer depends on coaching and workplace opportunity; retention and succession protect relationship knowledge; and education–industry partnerships can align learning with role requirements. These are thematic review findings, not new statistical estimates.
Recommendations: Organizations should define role-based competencies, connect continuing development to coached practice and service-quality measures, integrate recruitment, performance and retention systems, and collaborate with professional bodies and educators to maintain relevant standards and curricula.
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Copyright (c) 2026 Ben Kajwang
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