Customer-Centric Approaches to Organizational Success

International Journal of Business Strategies Vol. 12 No. 1 (2026)

International Journal of Business Strategies (IJBS) hosted by AJPO Journals USA LLC is a scholarly journal that publishes original research articles on various aspects of business management, entrepreneurship, innovation, marketing, finance, and economics. The aim of the journal is to provide a platform for scholars, practitioners, and policymakers to share their insights and experiences on the challenges and opportunities of business strategies in the globalized world.

TOPICS IN THE BOOK

• Moderating Effects of Business Proximity to Infrastructure on the Relationship between the Provision of In
• Moderating Effects of Business Proximity to Infrastructure on the Relationship between the Provision of Informal Hospitality Services and the Socioeconomic Well-Being
• The Impact of Digital Infrastructure on Consumption in the Chinese Path to Modernization
• Influence of Digital Transformation Strategies on Competitive Advantage of Small and Medium Enterprises (SMES) in Emerging Economies
• Effect of Strategic Leadership Practices on Organizational Performance in Service-Based Organizations in Kenya
• Impact of Customer Relationship Management (CRM) Strategies on Customer Retention in Commercial Banks in India