ROLE OF CONVENTIONS IN INFLUENCING TOURISM PERFORMANCE

Authors

  • Dr.James Kimani Department of Tourism, Laikipia University

DOI:

https://doi.org/10.47672/jht.765

Keywords:

role, conventions, influencing tourism, performance, Africa

Abstract

Purpose: Adapting the brand to new markets is less important than giving consumers new and worthy experiences. The general objective of the study was to evaluate role of conventions in influencing tourism performance in Africa.

Methodology: The paper used a desk study review methodology where relevant empirical literature was reviewed to identify main themes and to extract knowledge gaps.

Findings: The study concludes that tourism performance in Africa is significantly affected by convention tour activities, marketing of convention facilities, visitor stay and spending and consumer preference. The study found that convention tour activities had a positive and statistically significant relationship with tourism performance in Africa. The study therefore concludes that an increase in convention tour activities in Africa would lead to a unit increase in tourism performance in Africa.

Recommendations: There is need for destination values to be preserved through plan development to maintain the destination's sense of place by outlining processes to monitor change, evaluate threats and opportunities, and permitting public and private leaders to respond. Regional and sub regional approaches should be promoted by the governments and all stakeholders to promote conventions. Convention Visitor Bureau should be brought back to assist in marketing of the convention facilities in order to increase delegates who attend the conventions

Downloads

Download data is not yet available.

References

Agbu, F. S. (2019). The Role of Recreational Behaviour in Influencing Domestic Tourism Participation in Nasarawa State, Nigeria (Doctoral dissertation, KENYATTA UNIVERSITY).

Chege, P. W., & Mwisukha, A. (2013). Benefits of slum tourism in Kibera slum in Nairobi, Kenya. International Journal of Arts and Commerce, 2(4), 94-102.

Franklin, A., & Blyton, P. (2013). Researching Sustainability: A Guide to Social Science Methods, Practice and Engagement. Atlanta: Routledge

Franklin, A., & Blyton, P. (2013). Researching Sustainability: A Guide to Social Science Methods, Practice and Engagement. Atlanta: Routledge

ICCA. (2014). Statistics Report. Amsterdam: Elsevier.

ICCA. (2017). Statistics Report. Amsterdam: Elsevier.

Khunou, Reynish, Pawson, Tseane, & Ivanovic. (2012). Fresh Perspectives: Tourism Development 1. Cape Town: Pearson South Africa.

Kim, M., & Boo, S. (2010). The Influence of Convention Center Performance on Hotel Room Nights. Journal of Travel Research, 297-309.

KNBS. (2007, 3 6). Economic Survey. Nairobi: Kenya National Bureau of Statistics. Retrieved from Economic Survey.

KNBS. (2009). Economic Survey. Nairobi: Kenya National Bureau of Statistics. Retrieved from Economic Survey. KNBS. (2011). Economic Survey. Nairobi: Kenya National Bureau of

Kumar, & Narendra. (2014). Pre and Post-Convention Tours at the Conference Destinations: Adding Pleasure to Business Tourists in Agra. Indian Journal Of Research, 3(2), 2250-1991

Mair, J. (2013). Conferences and Conventions: A Research Perspective. Chicago: Routledge

Mair, J. (2013). Conferences and Conventions: A Research Perspective. Chicago: Routledge

Muhalia, (2013) conducted a study to assess the perceptions of tourists and government officials on the development of sports tourism in selected regions of Kenya

Munyao, R. N. (2021). Influence of conference Tourism in enhancing Nairobi County as a competitive Tourism destination in Kenya.

MWAMBURI, E. M. (2020). Assessment of indigenous forests as a tool for product diversification in sustainable tourism development in Taita-Taveta county, Kenya (doctoral dissertation, Kenyatta university).

Omondi, S. (2017). Determinants of Consumer Buying Behaviour for The Domestic Tourists in Kenya (Doctoral dissertation, United States International University-Africa).

Rogers, T. (2013). Conferences and Conventions: A Global Industry. London: Routledge.

Spain, & Butler. (2011, 2 7). Tourism models. Retrieved from Bisgeog: www.tourismmodels.com

UNWTO. (2014). Global Report on the Meetings Industry. Madrid: World Tourism Organization (UNWTO)

UNWTO. (2014). Global Report on the Meetings Industry. Madrid: World Tourism Organization (UNWTO).

Downloads

Published

2021-08-12

How to Cite

Kimani, J. . (2021). ROLE OF CONVENTIONS IN INFLUENCING TOURISM PERFORMANCE. Journal of Hospitality and Tourism, 1(1), 42 – 52. https://doi.org/10.47672/jht.765

Issue

Section

Articles