Journal of Hospitality and Tourism https://ajpojournals.org/journals/index.php/JHT <p>Journal of Hospitality and Tourism, is an open access journal hosted by AJPO Journals USA LLC. Publications under this journal enjoy the benefits of the Universal Copyright Convention. As bodies of knowledge, tourism studies and hospitality studies share that uneasy location between functional, vocational training for particular industries, and social science inquiry that draws on the conceptual and methodological resources of cognate disciplines (and the emerging traditions of hospitality and tourism studies themselves). Thus, the journal is dedicated to a vast and wide range of topics ranging from tourism and travel management, leisure and recreation studies and the emerging field of event management both locally and internationally based. It contains both theoretical and applied research papers, and encourages the submission of the results of collaborative research undertaken between academia and industry.</p> <p>The journal ensures that publications are done after an in-depth peer review process (usually two high profile peer reviewers) in order to ensure quality of research publication. The process through to publication, additionally, is cost-effective, fast and convenient, thus authors get to achieve the most out of their academic research articles completely peer reviewed comments as early as up to 2 weeks. The peer review process maintains a double blind peer review technique that ensures that the authors’ as well as the reviewers’ identities are secret. This leads to high impact peer review and refereed research publications. Publication is indexed in Google scholar among other journal indexes such as the SCOPUS, Science Direct, EBSCO and Sage journals among others. It also encourages the publishing of open access academic journals on a regular basis. The journal, likewise, has a variety of special issues that include any unpublished articles in a different format like original research articles, critical reviews, mini reviews, short communications, case reports related to the specific theme. These formats enable the articles be archived for future referencing given special instances that may arise in future which mean that quality is a constant developing aspect in the course of time. Its indexed in google scholar, Crossref (DOI), Ebscohost, Research Gate among others.</p> en-US journals@ajpojournals.org (Journal Admin) Journals@ajpojournals.org (Chief Editor) Sun, 07 Aug 2022 10:16:06 +0300 OJS 3.2.1.1 http://blogs.law.harvard.edu/tech/rss 60 Service Delivery Digitalization as a Tool for COVID- 19 Recovery in Fast-Food Restaurants in Nairobi, Kenya https://ajpojournals.org/journals/index.php/JHT/article/view/1147 <p><strong>Purpose:</strong> The goal of this study was to assess the influence of the adoption of service delivery digitalization tools on Covid-19 recovery in fast-food restaurants in Nairobi.</p> <p><strong>Methodology:</strong> To collect and analyze data for this study, correlational research design was used. A total number of 89 questionnaires were administered to fast-food senior managers in Nairobi. The&nbsp; collected&nbsp; data&nbsp; was&nbsp; analyzed&nbsp; in&nbsp; SPSS&nbsp; using&nbsp; descriptive&nbsp; statistics and&nbsp; regression analysis.</p> <p><strong>Findings:</strong> In an aim to identify the service delivery digital tools adopted to enhance COVID-19 recovery in fast-food restaurants, the results indicated that contactless payment systems, online delivery apps, digital menus, KDS and POS were the highest adopted tool with a mean of 1.00. Service robots and touch less elevators were not adopted in the fast-food restaurants in this study with a mean of .00. The other tools adopted were self-service kiosks with .84, ORS with .71 and drive thru systems with .71. On determining the level of COVID-19 recovery in fast food restaurants in Nairobi, the results indicated that the rate of restaurant sales increasing had a mean of 3.09. This means that it was to a large extent, increase in the restaurant operations had a mean of 3.21, while increase in the number of customers had 3.02. Increase in customer satisfaction had 3.08 and increase in customer loyalty had 3.21 which also meant that the level of all measures of COVID-19 recovery were to a moderate extent.&nbsp; On determining the influence of service delivery digitalization on COVID-19 recovery level, the tools significantly and positively influenced level of COVID-19 recovery (β = .430, t = 4.446, p&lt;.05). The study also found that online delivery apps, digital menus and contactless payment systems also significantly and positively influenced the level of COVID-19 recovery in fast food restaurants in Nairobi (β = .600, t = 6.999, p&lt;.05; β = .614, t = 7.254, p&lt;.05 &amp; β = .580, t = 6.649, p&lt;.05 respectively).</p> <p><strong>Contribution to theory and practice</strong>: The newly acquired insights in this study will contribute to&nbsp; the&nbsp; academic&nbsp; literature&nbsp; on&nbsp; the&nbsp; adoption&nbsp; of&nbsp; service delivery digitalization tools&nbsp; and&nbsp; their&nbsp; impact on COVID-19 recovery in fast food restaurants. In addition, the results from the study could be helpful to the management of fast food restaurant in improving customer satisfaction, loyalty and sales after a pandemic. Since the results present a way fast food restaurants have adopted to recover from the effects of COVID-19 pandemic.</p> Kennedy Maithya Maingi,  Dr. George Otieno Obonyo Copyright (c) 2022 Journal of Hospitality and Tourism https://ajpojournals.org/journals/index.php/JHT/article/view/1147 Sun, 07 Aug 2022 00:00:00 +0300 Motivation, Satisfaction and Repurchase Intentions of Chinese Restaurant Customers: Evidence from the Accra Metropolis, Ghana https://ajpojournals.org/journals/index.php/JHT/article/view/1183 <p><strong>Purpose:</strong> Despite the fact that the customer base for Chinese restaurants in the Accra Metropolis is ever expanding, there is little evidence on the motivational and satisfaction elements that ramp up the customers’ repurchase desires; hence, denying these restaurants and others the opportunity to capitalise on these elements to maximise returns. This study, thus, using an explanatory research design, assessed the effect of motivation and satisfaction on repurchase intentions of customers of Chinese restaurants in the Accra Metropolis of Ghana.</p> <p><strong>Methodology:</strong> Employing a multistage sampling technique, a sample of 218 customers were selected and included in the study. A structured closed-ended questionnaire was used to collect data for the analysis. Data were analysed using means, standard deviations, and regression techniques.</p> <p><strong>Findings:</strong> The results showed that health, adventure, social interaction and family togetherness, culture and modern atmosphere drive Chinese restaurant customers to make repurchase decisions. It was also revealed that the Chinese restaurant customers find satisfaction in food quality, service quality, atmospherics and authenticity of services at the Chinese restaurants. Additionally, customer motivation and satisfaction were found to have significantly positive effects on repurchase intentions.</p> <p><strong>Unique contribution to theory and practice: </strong>It was concluded that increased customer motivation and satisfaction is necessary for an expanded customer base for Chinese restaurants in the Accra Metropolis. Therefore, operators of Chinese restaurants should channel efforts into improving drivers for motivation and satisfaction.</p> Nana Esi Bedua-Taylor, Dr. Eunice Fay Amissah, Nana Adiyiwa Obeng Mensah Copyright (c) 2022 Journal of Hospitality and Tourism https://ajpojournals.org/journals/index.php/JHT/article/view/1183 Wed, 07 Sep 2022 00:00:00 +0300