The Effect of Creative Industries in the Artist’s Income on National Village Museum in Kinondoni District, Dar Es Salaam Region, Tanzania.

Abstract

Purpose: This study was conducted to assess the effects of creative industries at the Museum Village. This study was conducted at Museum Village located in Kinondoni Municipality in Dar es Salaam Region. Generally, the study assessed the effects of creative industries on the artist’s income in Museum Village by identifying types of creative industries practiced by artists, determine the level of income generated from different type of creative industries and analyzed the factor influencing income of the artist in the creative industry.

Methodology: The study adopted cross-sectional research design with a sample size of 119 whereby data were collected through interview, observation and documentary review and then analyzed using descriptive statistics, mean comparisons and Multiple Linear Regression.

Findings: The findings revealed that most of respondents were engaged in performing arts (51.5%) followed by designing (40.7%) and only (7.8%) were engaged in visual arts. Moreover, the study revealed that mean income earned from different type of creative industry among the artists were (273,155.34 TZS) for designing, (57,766.99 TZS) for visual arts and (147,864.08TZS) for performing arts. Results on factors influencing income of the artist in the creative industry showed that Market availability (p=0.003), Size of the business (p=0.026), Experience (p=0.014) and Technology used (p=0.019) are significant. This study concludes that creative industries performed by artist at Museum Village have positive effect on the level of income and savings among the artists.

Recommendations: The study recommends that, Government of United Republic of Tanzania through its Ministries and other development partners may wish put more effort to provide technical and financial assistance for creative industry artist to perform well so as to enhance favorable environment and increase their income for their betterments.