Vol. 2 No. 1 (2017)

Articles

• INFLUENCE OF PERSONAL FACTORS ON CONSUMER BUYING BEHAVIOR IN CHAIN SUPERMARKETS IN KENYA

  Grace Wambui Kiboro, Dr. Jane Omwenga, Prof. Mike Iravo

  1 - 16

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• DETERMINANTS OF CONSUMER BUYING BEHAVIOR IN CHAIN SUPERMARKETS IN KENYA: A MODERATING ROLE OF GOVERNMENT POLICY

  Grace Wambui Kiboro, Dr. Jane Omwenga, Prof. Mike Iravo

  17 - 34

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