International Journal of Marketing Strategies 2018-11-02T03:44:43+03:00 Journal Admin Open Journal Systems <p>International Journal of Marketing Strategies is a peer review journal of high proficiency published by AJPO. The journal gathers knowledge on marketing concepts of product differentiation, production processes, selling, product marketing and societal marketing. The journal is distinguished owing to its vital information in research in the field of marketing strategies. The article publication is affordable and fast in that the publication process is complete within two weeks of submission of the article(s). The journal features in the google scholar and therefore it’s accessible by other scholars who are searching for the knowledge in marketing strategies. The manuscripts for publication undergo a double blind peer review process to enhance proficiency and accuracy in the knowledge therein. The journal have enhanced open and unrestricted access to other scholars. The authors have an extra advantage as they can access the popularity and the vitality of their articles by the metrics of the number of views and downloads of the article(s). Moreover, the journal serve as a template for other authors in their manuscripts preparation process for publishing.</p> A MONITORING AND EVALUATION PROGRAM TO ASSESS IMPACT OF MULTILEVEL MARKETING ON LIVING STANDARDS OF YOUNG GENERATION 2018-11-02T03:44:43+03:00 Dennis Mundavandi Gitonga Dr. Jennifer M Kilonzo <p><strong>Purpose: </strong>The purpose of this study was to establish the impact or effect of multilevel marketing among Kenyan youths who are unemployed.</p><p><strong>Methodology:</strong> The study was associated with positivism research philosophy. The study employed Descriptive research design. Both Purposive sampling and stratified random sampling techniques were applied to select a sample for the study. Questionnaire and interviews were used in collecting primary data. For management of the qualitative data computer software for qualitative data analysis, ENVIVO 10 was used. The qualitative data was subjected to content analysis.</p><p><strong>Results:</strong> For one to succeed in multi-level marketing must have skills and knowledge of what multi-level marketing is. Internet is a key very important element in conducting multi-level marketing especially at this century where everything is digitalized. Most of multilevel marketing requires some initial investment for one to be a member. From the findings the facilities and equipment required to conduct multi-level marketing are; Android mobile phones, tablets, laptops and computers.</p><p><strong>Unique Contribution to Theory, Practice and Policy: </strong>The study recommends that in order for more youths to join multilevel marketing, The Multilevel marketing companies should reduce the amount of money one needs to pay to become a member. The Multilevel marketing companies should also offer numerous trainings to new individuals joining the business to equip them with more knowledge on how they can become successful as they carry on this type of business. The multilevel companies for instance insurance industries should come up with more innovative products that address needs of consumers.</p> 2018-05-09T00:00:00+03:00 Copyright (c) 2018 International Journal of Marketing Strategies MANAGERIAL PERCEPTIONS ON APPAREL FIT MADE WITH PATTERN DRAFTING AND FREE HAND CUTTING TECHNIQUES 2018-11-02T03:44:43+03:00 Dymphna Bakker-Edoh Dr. Bosibori Oigo Prof. Keren G. Mburugu <p><strong>Purpose: </strong>To assess the management perceptions on apparel fit made with pattern drafting and free-hand cutting techniques.</p><p><strong>Methodology: </strong>The study employed a cross-sectional descriptive survey was considered adequate for this study as it has the advantage of soliciting respondent’s views on the nature of the situation as it existed at the time of a study (Creswell, 2012; Mugenda, 2008). The design is an efficient way of collecting information of a large group of people within a short time using questionnaires. The survey design was deemed appropriate for this study as it has the advantage of seeking the views of informal dressmakers and tailors on the use of pattern drafting and free-hand cutting in apparel construction. It allowed for the use of both quantitative and qualitative techniques in the study. This paved way for better understanding of a phenomenon under study. The use of these methods offered the opportunity to have in-depth information and also the weakness in one method is compensated for by the strength in another method (Creswell, 2012).</p><p><strong>Results: </strong>The results revealed that dressmakers and tailors’ preference to free-hand cutting was influenced by the method they were trained with. Additionally, standardization of apparel production among the members can best be achieved by intensifying the use of pattern drafting as part of apprenticeship training to ensure accuracy in fit among informal dressmakers and tailors locally. The respondents were asked to state their views on whether educational level hinders the progress of their training.</p><p><strong>Unique Contribution to theory, practice and policy: </strong>Reason why informal dressmakers and tailors were not using pattern drafting in apprenticeship training might be related to the fact that pattern skills seemed too difficult to understand and the period of training might be short to grasp the details of the method. Taking their educational level and period of training into consideration, it would be very difficult for the apprentices to cope with the contents that come with patterns. This implies that, there is the need to inculcate the use of pattern drafting as part of training curriculum of apprentices and also increase the period of training to allow both masters and apprentices gain better grasp of the pattern drafting skills. When trainees are given adequate training skills on the use of pattern drafting, they would improve and this would in effect manifest in the high standard on fit of apparel among the dressmakers and tailors in the informal setting in the near future. The study recommended future studies to focus on the factors influencing training and acquisition of both skills of apparel constructions. This will help the policy makers rectify the structure of education accordingly to improve the way skills are disseminated and executed.</p> 2018-11-02T00:00:00+03:00 Copyright (c) 2018 International Journal of Marketing Strategies