Vol. 6 No. 1 (2024)

Articles

• Cross-Cultural Influences on Advertising Effectiveness in Somalia

  Awaale A. A

  12 - 23

  • PDF

• Influence of Green Marketing Strategies on Consumer Behavior

  Bonface Kuria

  48 - 59

  • PDF

• Effect of Celebrity Endorsements on Consumer Purchase Intentions in Africa

  Ian Mkerwa

  24 - 35

  • PDF

• Role of Emotional Appeals in International Advertising Campaigns in Cameroon

  Joaddan K.

  1 - 11

  • PDF

• Impact of Social Media Marketing on Brand Equity in the United States

  David Miller

  36 - 47

  • PDF