CRITICAL ELEMENTS OF ATTRACTING AND RETAINING TOP TALENT IN THE INSURANCE SECTOR

Authors

  • Dr. Ben Kajwang PhD Chief Executive Officer, College of Insurance, Nairobi, Kenya

DOI:

https://doi.org/10.47672/ejh.891
Abstract views: 357
PDF downloads: 270

Keywords:

Critical Elements, Attracting and Retaining, Top Talent, Insurance Sector

Abstract

Purpose: The insurance industry encompasses being able to provide superior service while selling products, which means employees should have the skills and abilities to interact professionally with people. Finding this combination in potential employees can be difficult. The goal of this study was   identify and discuss the critical elements of attracting and retaining top talent in the insurance sector. The purpose of this work is to enhance the readers’ understanding of the domain of talent attraction and talent retention, and how the former culminates in the latter, specifically as a tool for retention of employees.

Methodology: A desktop literature review was used for this purpose. Relevant seminal references and journal articles for the study were identified using Google Scholar. The inclusion criteria entailed papers that were not over five years old.

Findings: It was found that researchers have advocated for the use of the new technologies in the recruitment process and training programmes in generally all organizations. It is therefore necessary that HR leaders equip their HR practices (recruitment process, training and mentoring programmes and company culture) with the modern technologies that will help them reduce the recruitment and training cost, save time and keep the company’s image at the top.

Unique contribution to theory, practice and policy: The study recommends that insurance firms Review their company’s job description at least every two years is necessary to boost the company’s image and attract top talent employees. The firms should also use of recruitment softwares that catch the eye of promising candidates is necessary so as to make the hiring process more convenient and efficient for both the HR leaders and promising candidates.

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Published

2021-12-30

How to Cite

Kajwang, K. (2021). CRITICAL ELEMENTS OF ATTRACTING AND RETAINING TOP TALENT IN THE INSURANCE SECTOR. European Journal of Human Resource, 5(2), 33 - 39. https://doi.org/10.47672/ejh.891

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