Vol. 3 No. 1 (2024)

Articles

• Effectiveness of Crisis Communication Strategies on Public Trust in Chad

  Outel Bono

  36 - 45

  • PDF

• Influence of Influencer Marketing on Consumer Purchase Intentions

  Joyce L.

  1 - 11

  • PDF

• Evaluation of Corporate Social Responsibility (CSR) Initiatives on Stakeholder Engagement in Rwanda

  John Nahimana

  22 - 35

  • PDF

• Comparative Analysis of Public Relations Strategies in Crisis Management across Industries in Ethiopia

  Ephraim Isaac

  46 - 57

  • PDF

• Impact of Social Media Engagement on Brand Image Perception in Cameroon

  Boniface Eteki

  12 - 21

  • PDF