THE ROLE OF PUBLIC RELATIONS IN THE MANAGEMENT OF HOSPITALS IN KENYA A CRITICAL LITERATURE REVIEW

Authors

  • Baker A. A. THE UNIVERSITY OF NAIROBI, SCHOOL OF PUBLIC RELATIONS AND COMMUNICATIONS

DOI:

https://doi.org/10.47672/ajpr.1110

Keywords:

Organization, management, hospital, public relations

Abstract

Purpose: The main objective of this study is to examine the role public relations plays in the management of hospitals in Kenya. Public relations are a crucial management function. Health organizations are in constant contact with various publics. They therefore require a comprehensive and well-integrated public relations strategy to reach out to these publics.

Methodology: The paper used a desk study review methodology where relevant empirical literature review was reviewed to identify main themes and to extract knowledge gaps.

Findings: the role of public relations is not well defined. Even though the hospitals are engaged in numerous Public Relation activities, there is a lack of a Public Relation department to adequately handle the activities. Public relation is therefore disorganized and haphazardly approached. Hospitals lack a Public Relation plan and policy.

Unique Contribution to Theory and Practice: There is an urgent need for hospitals in Kenya to establish a Public Relation and Communications department. The department should be staffed with professional Public Relation personnel to handle Public Relation matters at the hospital

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Published

2022-07-04

How to Cite

A. A., B. . (2022). THE ROLE OF PUBLIC RELATIONS IN THE MANAGEMENT OF HOSPITALS IN KENYA A CRITICAL LITERATURE REVIEW. American Journal of Public Relations, 1(1), 33 – 42. https://doi.org/10.47672/ajpr.1110

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