THE ROLE OF PUBLIC RELATIONS IN THE MANAGEMENT OF HOSPITALS IN KENYA A CRITICAL LITERATURE REVIEW
DOI:
https://doi.org/10.47672/ajpr.1110Keywords:
Organization, management, hospital, public relationsAbstract
Purpose: The main objective of this study is to examine the role public relations plays in the management of hospitals in Kenya. Public relations are a crucial management function. Health organizations are in constant contact with various publics. They therefore require a comprehensive and well-integrated public relations strategy to reach out to these publics.
Methodology: The paper used a desk study review methodology where relevant empirical literature review was reviewed to identify main themes and to extract knowledge gaps.
Findings: the role of public relations is not well defined. Even though the hospitals are engaged in numerous Public Relation activities, there is a lack of a Public Relation department to adequately handle the activities. Public relation is therefore disorganized and haphazardly approached. Hospitals lack a Public Relation plan and policy.
Unique Contribution to Theory and Practice: There is an urgent need for hospitals in Kenya to establish a Public Relation and Communications department. The department should be staffed with professional Public Relation personnel to handle Public Relation matters at the hospital
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