Vol. 1 No. 1 (2017)

Articles

• THE GROWTH OF SHENG AND ITS EFFECT ON MEDIA STRATEGIES FOR TARGETING THE YOUTH MARKET

  Jane F. Angalia

  19 - 32

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• THE USE OF INTERGRATED MARKETING COMMUNICATION (IMC) BY EAST AFRICAN BREWERIES

  Jane F. Angalia

  33 - 43

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• MEDIA MESSAGES AND STRATEGIES: SELLING KENYA TO THE WORLD THROUGH THE HOSPITALITY INDUSTRY

  Jane F. Angalia

  44 - 65

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