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  1. Home /
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  3. Vol. 6 No. 1 (2024)

Vol. 6 No. 1 (2024)

Published: 2024-03-04

Articles

  • Influence of Green Marketing Strategies on Consumer Behavior

    Bonface Kuria
    48 - 59
    • PDF
  • Effect of Celebrity Endorsements on Consumer Purchase Intentions in Africa

    Ian Mkerwa
    24 - 35
    • PDF
  • Role of Emotional Appeals in International Advertising Campaigns in Cameroon

    Joaddan K.
    1 - 11
    • PDF
  • Impact of Social Media Marketing on Brand Equity in the United States

    David Miller
    36 - 47
    • PDF
  • Cross-Cultural Influences on Advertising Effectiveness in Somalia

    Awaale A. A
    12 - 23
    • PDF

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