EFFECT OF ENTREPRENEURIAL CULTURE ON THE PERFORMANCE OF SOCIAL ENTREPRENEURSHIP FIRMS IN KENYA
DOI:
https://doi.org/10.47672/ije.251Keywords:
social entrepreneurship, entrepreneurial culture, performanceAbstract
Purpose: The purpose of the study was to determine the effect of entrepreneurial culture on the performance of social entrepreneurship firms in Kenya.
Methodology: The study adopted a descriptive research design. The total population was 448 employees of Iko toilet and Care Kenya. The sample size was 79 employees of Iko toilet and CARE Kenya who were selected using stratified random sampling. This sample was selected using R software. The raw data obtained from the field was coded, scrutinized, organized and edited to enhance accuracy and hasten analysis by the help of Statistical Package for Social Sciences (SPSS). SPSS assisted in summarizing the data descriptively using frequencies, percentages, means and standard deviation. In order to test the relationship between the dependent and independent variables, inferential statistics that is spearman's rank correlation r and regression analysis was used.
Results: The study found that entrepreneurial culture have a positive and significant relationship with performance of social entrepreneurship firms.
Unique contribution to theory, practice and policy: The study also recommends that social entrepreneurship firms should have proper and well laid marketing principles so as to improve their performance. The firms should also ensure that they provide quality services. This can be done by encouraging innovations.
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Copyright (c) 2017 Lemein Korei Koitamet, Professor Bitange Ndemo
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
