Influence of Social Media on Physical Activity Engagement in Indonesia
DOI:
https://doi.org/10.47672/ajrs.2047Keywords:
Social Media, Physical Activity, EngagementAbstract
Purpose: The aim of the study was to assess the influence of social media on physical activity engagement in Indonesia.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: The study revealed that while social media platforms offer potential benefits for promoting physical activity through sharing of fitness-related content, motivational support, and community engagement, they also present challenges. The study suggest that excessive social media use may contribute to sedentary behavior and decreased physical activity levels, particularly among adolescents and young adults. Furthermore, unrealistic body ideals perpetuated on social media platforms can lead to negative body image and disordered eating behaviors, which may deter individuals from engaging in physical activity. Overall, while social media can serve as a valuable tool for promoting physical activity, it is essential to recognize and address its potential negative impacts to maximize its effectiveness in promoting healthy behaviors.
Implications to Theory, Practice and Policy: Social cognitive theory, self-determination theory and uses and gratifications theory may be used to anchor future studies on assessing the influence of social media on physical activity engagement in Indonesia. Design evidence-based interventions that leverage social media platforms to promote physical activity engagement among diverse populations. Develop guidelines and regulations to ensure the responsible use of social media platforms for health promotion purposes.
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