Assessment of the Trend of Fashionable Masks in the Fight Against Covid 19: Are They a Fad?

Abstract

Purpose: The rise and spread of the coronavirus pandemic has led to global adaptations of the new way of life such as social distancing and wearing of masks. Wearing of masks of different types and designs has become a staple in our lives as we fight against the spread of the pandemic. The purpose of this paper is to find out whether the emergence of masks is a pandemic fad or a long term fashion statement.

Methodology: A desktop literature review was used for this purpose in identifying relevant seminal references and journal articles for the study using Google Scholar. The inclusion criteria entailed papers that have been done ever since the emergence of the virus in 2019.

Findings: The study found out that fashionable masks allow individuals to express their personal style and personality while adhering to safety guidelines. They can serve as a fashion accessory that complements one's outfit or reflects personal preferences. The study also noted that Wearing fashionable masks may increase the likelihood of mask-wearing compliance among individuals, especially among those who might be less inclined to wear conventional medical or plain cloth masks. By incorporating style and aesthetics, fashionable masks can make the act of wearing a mask more appealing and enjoyable

Unique Contribution to Theory, Practice and Policy: The Protection Motivation theory may be used to anchor future studies on the assessment of the trend of fashionable masks in the fight against COVID 19, whether they are a fad. The study also recommends that public health campaigns should be developed to educate individuals on the importance of wearing masks, regardless of fashion trends. Emphasize the need for masks to meet certain standards in terms of filtration efficiency, breathability, and proper fit. Further, he study recommends that the government should implement policies that require fashionable masks to meet specific standards in terms of filtration efficiency and safety. Collaborate with regulatory bodies and industry stakeholders to define and enforce these standards.