Vol. 8 No. 2 (2023)

Articles

• Interactive Marketing Practices and Market Performance in Soft Drinks Industry: An Empirical Study on Competitive Advantage As a Mediator

  Pereez Nimusima, Wilbroad Aryatwijuka, Erem Emmanuel, Kaggwa Charles, Olivia Mbabazi, John Rwakihembo

  1 - 18

  • pdf

• The Kano Model Assessment Framework for Soil Environmental Quality under Good Governance Doctrine of Bank Independence and Accountability for Code of Conduct towards Corporate Ethics

  Zharama M. Llarena

  56 - 63

  • pdf

• Contribution of Organizational Structure on Strategy Implementation in Kenya Government Tourism Agencies

  Juliana Kyalo

  19 - 34

  • pdf

• Corporate Parenting Strategies and Performance: A Conceptual Review

  Dr. Chidiebere Victor Adim , Dr. David Emuhowho Emumena

  35 - 55

  • PDF