Vol. 1 No. 1 (2016)

Articles

• FACTORS INFLUENCING STRATEGIC RESPONSES TO EXTERNAL ENVIRONMENT BY DEPOSIT TAKING SACCOS IN NAIROBI COUNTY: A STUDY OF UNAITAS SACCO

  Salat Khalif Abdow, Dr. Kennedy Ogollah

  1 - 17

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• EMPLOYEES PERCEPTION TOWARDS TALENT MANAGEMENT STRATEGY AND STAFF RETENTION AT DELOITTE & TOUCHE, KENYA

  Freda Muchena Mitambo, Prof. Bitange Ndemo

  18 - 35

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• THE EFFECT OF STRATEGIC ADVERTISING ON CONSUMER BRAND LOYALTY: A CASE OF BRITAM ASSET MANAGERS LIMITED, NAIROBI, KENYA

  Sheila Mallowah, Richard Maswili

  36 - 61

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• STRATEGIC RESPONSE TO TURBULENT BUSINESS ENVIROMENTS IN UNDP SUPPORTED PROJECTS CASE STUDY OF THE MARKET ACCESS PROJECT

  Martin N. Kinuthia, Dr. Paul Katuse

  62 - 84

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• RISK MANAGEMENT STRATEGIES AND PERFORMANCE OF SMALL SCALE AGRIBUSINESS FIRMS IN KIAMBU COUNTY

  Samson Ondiek, Dr Stephen Muathe

  85 - 104

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