FACTORS INFLUENCING STRATEGIC RESPONSES TO EXTERNAL ENVIRONMENT BY DEPOSIT TAKING SACCOS IN NAIROBI COUNTY: A STUDY OF UNAITAS SACCO
DOI:
https://doi.org/10.47672/jsm.93Keywords:
Strategic responses, external environment, organizational culture, managerial competenceAbstract
Purpose: The purpose of this study was to determine the factors influencing strategic responses to external environment by deposit taking SACCOS in Nairobi County: a study of Unaitas Sacco.
Methodology: The research adopted case study research design. The target population of the study was 11 directors and 600 employees of Unaitas Sacco. The sample size consisted of 61 (10% of the target population) directors and employees of Unaitas Sacco. Stratified random sampling was used in the study to select the one director and the 60 employees of Unaitas Sacco. The study used primary data. The data collection instruments that were used in this study were the interview guide and questionnaire. The qualitative analysis was done using content analysis. Quantitative data analysis employed descriptive statistics and factor analysis. Descriptive statistics included frequencies, percentages, means and standard deviation. Results were presented in form of tables and charts. Particular statistics in factor analysis was scale plot and commonalities.
Results: The study found that reference to past strategy organization external dependence, consideration of level of risk and Organizational Culture greatly influences the choice of strategic response. In addition managerial competence, organizational structure and control processes, time available and availability of resources also greatly influence the choice of strategic response
Unique contribution to theory, practice and policy: The study recommends that Unaitas to invest more in the latest technology and start agency banking as a strategy of expanding its market share and product differentiation.
Downloads
References
Njuguna, A. N. (2014). Strategic Responses and External Environmental Challenges By International Committee Of The Red Cross In Nairobi(Unpublished MBA Thesis. University of Nairobi, Kenya)
Ansoff, H.I. and McDonnel, E.J. (2010).Implanting Strategic Management. New York: Prentice Hall.
Kaburi, M. P. (2013). Strategic responses to the changes in the business environment by unaitassacco society ltd, Kenya (Unpublished MBA Thesis, University of Nairobi, Kenya)
Lwanga, C. M. (2011).Strategic responses of Saccos to changing competitive business environment: a study of Kussco affiliated Saccos in Nairobi county(Unpublished MBA Thesis, University of Nairobi, Kenya)
Fahey, L. and Narayanan, V. (2006).Macro environmental Analysis for Strategic Management. Thomson Learning, Florence, KY, (pp.23-30).
Njuguna, A. N. (2014). Strategic Responses and External Environmental Challenges By International Committee Of The Red Cross In Nairobi(Unpublished MBA Thesis. University of Nairobi, Kenya)
Kaburi, M. P. (2013). Strategic responses to the changes in the business environment by unaitassacco society ltd, Kenya (Unpublished MBA Thesis, University of Nairobi, Kenya)
Downloads
Published
How to Cite
Issue
Section
License
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
