STRATEGY IMPLEMENTATION IN HOSPITALITY INDUSTRY: GLOBAL PERSPECTIVE
DOI:
https://doi.org/10.47672/jsm.687Keywords:
Strategy Implementation, Hospitality Industry, GlobalAbstract
Introduction: Strategy implementation entails one of the most misunderstood business concepts, while it is important for all persons at all levels of the organization to comprehend what strategy implementation is especially in the hospitality industry. Strategy is about long-term goals of the organization while its foundation is strategy orientation envision in the future of hospitality industry. The hospitality industry globally symbolizes one of the most dynamic and successful industries in the United States of America, as well as in all countries of the world. Certain countries including United States of America.
Purpose: The objective of the study was to establish strategy implementation in hospitality industry with a global perspective.
Methodology: The study was established through a thorough review of literature available in (journals, conference presented papers, and academic websites) in respect to strategy implementation in hospitality industry in various countries of the world. The study randomly surveyed the available research on strategy implementation in (10) countries within (3) continents of the world.
Findings: Several firms in the hospitality industry have recognize strategy implementation, however, there has been some evidence on the effective strategy implementation especially in developed economies including United States and European countries.
Unique contribution to theory, practice and policy: The driving force for strategy implementation is the interest to grow the industry in a competitive global environment. Strategy Implementation assist managers in the hospitality industry to achieve competitive advantage. The hospitality industry is still new yet growing very fast in other parts of the world and strategy implementation is of essence as a practice of strategic management.
Strategy implementations is a concept that is still misunderstood in many organizations including those in the hospitality industry. Therefore, there is need for all people within the organization to comprehend all aspects of strategy implementation and the impact on business performance thereof.
Downloads
References
Abba, M., Yahaya, L., & Suleiman, N. (2018). Explored and Critique of Contingency Theory for Management Accounting Research. Journal of Accounting and Financial Management, 4(5), 40-50.
Abuga, R., & Deya, J. (2019). Effect of Organizational Structure on Strategy Implementation: A Case Study of Safaricom Kenya Ltd. International Journal of Human Resource and Business Administration, 3(5), 247-254.
Ajagbe, M., Bih, J., Olujobi, J., & Udo, E. (2016). Which Precedes the other? Orgaization Strategy or Organization Structure. IIARD International Journal of Economics and Business Management, 2(6), 50-66.
Ali, M., & Kisingu, T. (2018). Influence of Strategic Leadership on Strategy Implementation in Hotel Industry in Mogadishu, Somalia. International Journal of Management and Commerce Innovation, 6(1), 407-411.
Al-Shakhsheer, F., Habiballah, M., Al-Ababneh, M., & Alhelalat, J. (2017). Improving Hotel Revenue through the Implementation of a Comprehensive Dynamic Pricing Strategy: A Conceptual Framework and Empirical Investigation of Jordanian Hotels. Business Management Dynamics, 7(6), 19-33.
Ambani, J., & Wanyoike, D. (2014). Effects of Communication on the Success of Strategy Implementation Process among Commercial Banks in Nakuru County, Kenya. Interantional Journal of Science and Research, 3(10), 1672-1675.
Anchor, J., Aldehayyat, J., & Jehad, S. (2012). Strategy Implementation in Jordanian Hotels. Jordan: In BAM, 11-13th September 2012, Cardiff Business School (Unpublished).
Bello, B. (2015). Relevance of Fiedler's Contingency Leadership Theory. Journal of Science, Technology, & Education (JOSTE), 3(2), 182-189.
Bordean, O., & Borza, A. (2014). Strategic Management Practices Within the Romanian Hotel Industry. Amfiteatru Economic Journal, 16(8), 1238-1252.
Bukirwa, S., & Kising'u, T. (2017). Influence of Competitive Strategies on Organization Performance of Hotels in Kenya (A Survey of Hotels in Mombasa County). Strategic Journal of Business & Change Management, 4(2), 138-158.
Chuah, F., Teoh, K., Ting, H., & Lau, E. (2016). A behavioral Approach to Modelling and the Moderated Mediation Effect of Engagement and Communication. International Review of Management and Marketing, 6(s8), 217-255.
Dubow, A., & Kilika, J. (2017). Effect of Management Practices on Strategy Implementation in Operations of Selected Commercial Banks in Nairobi, Kenya. International Journal of Contemporary Aspects of Strategic Management, 1(2), 74-85.
Edeh, F. (2020). The Role of Strategy Implementation on Corporate Performance in Nigeria Workplace. International Journal of Business Education and Managerial Studies, 5(1), 1-13.
El-Said, O., & ElMakkawy, M. (2017). Evaluating the Implementation of Strategic Management Practices in Egyptian Five-Star Hotel: An Exploratory Study. International Journal of Heritage, Tourism, and Hospitality, 35-56.
Enz, C. (2011). Competing Successfully with other Hotels: The Role of Strategy. Retrieved 12 27, 2019, from http://scholarship.sha.cornell.edu/articles
Ghribi, E. (2018). Competition Strategies of Selected International Hotel Groups on the Polish Market. Journal of Tourism & Hospitality, 7(5), 1-7.
Holston-Okae, B. (2018). The Effect of Employee Turnover in the Hospitality Industry: Quantitative Correlational Study. International Journal of Learning and Development, 8(1), 156-183.
Hourani, M. (2017). Conceptual Framework for Strategy Implementation: A Literature Review. Journal of Management Research, 9(3), 12-30.
Islam, J., & Hu, H. (2012). A Review of Literature on Contingency Theory in Managerial Accounting. African Journal of Business Management, 6(15), 5159-5164.
Kaliappen, N., Chuah, F., Gorondutse, A., & Moktar, S. (2018). Hybrid Competitive Strategy, Strategic Capability, and Performance. Journal of Business and Retail Management, 13(4), 43-50.
Karanja, S., Kinuthia , J., & Gakena, J. (2018). Innovation Strategies and Organization Performance: A Case Study of Telkom Kenya Limited. The Strategic Journal of Business & Change Management, 5(3), 69-79.
Kazandzhieva, V., Lukanova, G., & Santana, H. (2019). Challenges for Technological Innovations Impelementation in Bulgarian Hotels. Information Society and Sustainable Development (pp. 1-5). Romania: University of Economics - Varna, Bulgaria.
Kevin-Iloafu, L. (2016). The Role of Effective Communication in Strategic Management of Organizations. International Journal of Humanities and Social Science, 6(12), 93-99.
Khatri, I. (2019). Information Technology in Tourism & Hospitality: A review of Ten Year's Publications. Journal of Tourism & Hospitality, 9(2019), 74-87.
Khayota, M. (2014). Critical Analysis of Strategy Implementation on Organization Performance in Service Delivery: Case of Lake Victoria South Water Services Board in Kisumu. European Journal of Business Management, 6(30), 192-208.
Kihara, P., Bwisa, H., & Kihoro, J. (2016). The Role of Techology in Strategy Implementation and Performance of Manufacturing Small and Medium Firms in Thika, Kenya. International Journal of Business and Social Science, 7(7), 156-165.
Kilile, F., Munga, J., & Were, E. (2018). The Influence of Strategy Implementation on Organizational Performance of Public Sector Organizations in the Ministry of Tourism in Kenya. International Journal of Business & Finance, 1(41), 711-731.
Linton, G. (2014). Contingency Theory in Entrepreneurship Research. Sweden: Unpublished Research, Orebro University School of Business.
Mahonge, J. (2017). Strategy Implementation at Safari Park Hotel and Casino. Nairobi: MBA Unpublished Thesis, University of Nairobi.
Maotwanyane, G. (2017). Addressing the Strategy Implementation Gap with Liabilities Approach. Pretoria: Phd Thesis, Unpublished, University of Pretoria.
Migale, G., Stimie, J., & Brent, A. (2019). Sustainable Hotel Strategy Execution: A Review and Way Forward. South African Journal of Industrial Engineering, 30(4), 102-117.
Mwathi, T. (2018). Linking Strategy IMplementation with Organization Performance in Kenyan Universities. Kabarak Journal of Research & Innovation, 5(2), 27-49.
Nafula, D. (2015). Globalization Strategies Adopted by Five Star Hotels in Nairobi Kenya To Gain Competitive Advantage. Nairobi: MBA Unpublished Thesis, University of Nairobi.
Obradovic, D., & Obradovic, D. (2016). The Role of Innovation on Strategic Orientation and Competitive Enterprise. ECOFORUM, 5(1), 90-95.
Omoluabi, E. (2016). Contingecy Approach in Nigeria Management System. Infromation and Knowledge Mangement, 6(7), 1-7.
Orugun, J., Nafiu, A., & Aduku, D. (2017). Strategy Implementation and its Effect on Superior Performance and Compoetitive Advantage of SMEs in Kogi State, Nigeria. Asian Journal of Economics, Business and Accounting, 2(4), 2-13.
Oparanma, A., Hamilton, D., & Jaja, S. (2009). Strategies for Managing Hospitality in Turbulent Environment: Nigerian Experience. Rivers State: Unpublished Research Paper, Rivers University of Science and Technology.
Rajesekar, J. (2014). Factors Affecting Effective Strategy Implementation in Service Industry: A Study of Electricity Distribution Companies in the Sultanate of Oman. International Journal of Business and Social Science, 5(9), 169-183.
Saad, S., Isa, N., & Salahhuddin, N. (2016). Business Strategic Analysis among Hotel in Malaysis. The International Journal of Business & Management, 4(11), 168-174.
Shaer, N. (2018). Managing Egyptian Five-Star Hotel during Times of Crisis. International Journal of Heritage, Tourism, and Hospitality, 12(1), 210-232.
Silvano, D., Tammo, G., & Dieck, T. (2014). Critical Success Factors in UK Four and Five Star Hotels. Manchester: Unpublished PhD Thesis, Manchester Metropolitan University.
Sun, L. (2011). The Core Competencies and Strategic Management of Raffles: A case Study of Singapore Hotel Industry. International Journal of Innovation, Management and Technology, 2(4), 270-2073.
Withiam, G. (2013). Hotel and Restaurant Strategy: Key Elements for Success. Cornell Hospitality Roundtable Proceedings, 5(3), 6-20.
Ying-Chang, C., Cheng, W., & Chien, C. (2011). A Case Study of the Business Performance Management of Hilton HotelsCorp. International Business Research, 4(3), 213-218.
Zaidi, F., Zawawi, E., Nordin, R., & Ahnuari, E. (2018). An Empirical Analysis of Strategy Implementation Process and Performance of Construction Companies. Earth and Environmental Science, 117, 1-7.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Ambrose Chepkwei, PhD
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution (CC-BY) 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
