Journal of Strategic Management <p>Journal of Strategic Management (JSM) is an open access journal hosted by AJPO Journals USA LLC. The scope of the journal includes business, management, marketing, finance, economics, human resource management, strategies and decision science. The journal is published in both printed and online versions. The JSM is a recognized top tier journal, acclaimed for redirecting international business research and management studies for defining new directions. The journal publishes original refereed articles concerned with all aspects of strategic management. It aims in improving and further developing the theory and practice of strategic management and it is designed to appeal to both practicing managers and academics. The peer review process is fast and follows a double blind approach.</p> <p>The journal welcomes global researches in the field of business and strategic management. The journal allows for a maximum of two sets of corrections should the author feel that some content is to be added or removed. The journal focuses on the following areas: Strategic Leadership, Managing Small, Medium and Large Sized Ventures, Negotiations, Competitive Strategies for Dynamic business Environments, Risk Management, Competition, Innovation strategies, Strategic decision making, Managerial Decision Making, Leading Strategic Innovation in Organizations, strategic human resource management and Strategic Management. Its indexed in google scholar, Crossref (DOI), Ebscohost, Research Gate among others.</p> AJPO Journals Limited en-US Journal of Strategic Management 2520-0461 <p>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="">Creative Commons Attribution (CC-BY) 4.0 License</a> that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.</p> The Kano Model Assessment Framework for Soil Environmental Quality under Good Governance Doctrine of Bank Independence and Accountability for Code of Conduct towards Corporate Ethics <p><strong>Purpose:</strong> Bank trading is basically observed in their traditional agreements of bargaining products and services. However, in terms of meeting and complying with global economic standards set by WTO to promote sustainable development known as doctrine of good governance, it is certain that corporate practices will be lacking explanatory tools for achieving corporate ethics as their culmination of bank independence and accountability to civil society. This paper aims to map the importance of bank independence and its accountability using Kano model assessment in addressing issues of concerns in trade-environmental problems under WTO economic standards.</p> <p><strong>Methodology:</strong> Soil environmental quality is a quantitative measurement of Kano developmental framework using positivistic paradigm towards legal scholarship defiance of corporate ethics for culmination reflection and plotting the behavior of corporate institutions to eradicate poverty line and promote the economic prosperity of their territory or jurisdiction by answering issues on environmental problems such as soil quality for advocacy of environmental protection under trade-environment conflicts of WTO as accountability to human society for achieving sustainable development following good governance doctrine.</p> <p><strong>Findings:</strong> Business law has a dynamic performance of both the behavior of the corporate and its environment through interactions of human society in their competition market. Innovation of products and corporate services must be integrated with good governance principles using the insufficiency of their code of conduct explanatory authority to enforce trade-environment agreements in achieving human rights of sustainable development in international and global economic standards. The realization of civil rights to sustainable development is reflected with the good governance principle.</p> <p><strong>Recommendations:</strong> The legal scholarship defiance of doctrinal research using positivistic paradigm of objective knowledge can be recommended to other corporate practices to advocate financial intelligence through active participation to environmental calls as political agendas as intended to lessen poverty towards integration to economic transparency and ecological protection. The plotting over time can be predicted towards comparison of constitutional rights of public welfare and safety.</p> Zharama Llarena Copyright (c) 2023 Zharama M. Llarena 2023-09-06 2023-09-06 8 2 56 63 10.47672/jsm.1578 Contribution of Organizational Structure on Strategy Implementation in Kenya Government Tourism Agencies <p><strong>Purpose: </strong>The purpose of this study was to examine the contribution of organizational structure on strategy implementation in Kenya government tourism agencies.</p> <p><strong>Methodology:</strong> The study used a positivist approach research philosophy. The research designs employed in this study were explanatory and descriptive research designs. The study population comprised of the tourism industry. The study included the ministry of tourism itself since it is the parent ministry that regulates and oversees the operations of the tourism agencies to give a total of 10 areas of study. A sample of 327 was achieved based on the following formula. This study used primary data. The study used questionnaires and interview guides to collect both qualitative and quantitative data. Quantitative data was analyzed through scientific methods while qualitative data was analyzed thematically. The descriptive statistics was first used to analyze the demographic factors of the respondents using frequencies and charts. Inferential statistics such as correlation and multiple linear regression analysis were used to test the relationship among the variables as per the study hypothesis.</p> <p><strong>Findings:</strong> The structure of an organization was found to have significant effect on the realization of objectives and profits in an organization. The organizational functions and targets, the structure of employee learning and growth and systems of communications have an influence on how organizations achieve their objectives and their profits. Culture also has been found to play its critical role in implementation of strategies and consequently realizations of set objectives and profits in organizations. Organizational norms, ethics, employee training and organizational climate are very key in achieving success while implementing strategies.</p> <p><strong>Unique Contribution to Theory, Practice and Policy:</strong> To effectively implement strategies in the tourism industry, the organizational structures need to have lines of communication, simple layer of reporting, flexible structure and good systems which ensure quick decision making in organizations.</p> <p>&nbsp;</p> Juliana Kyalo Copyright (c) 2023 Juliana Kyalo 2023-06-24 2023-06-24 8 2 19 34 10.47672/jsm.1511 Corporate Parenting Strategies and Performance: A Conceptual Review <p><strong>Purpose:</strong> The success and performance of corporate entities heavily depend on the strategies adopted by their parent companies. This conceptual review aims to explore the relationship between corporate parenting strategies and organizational performance. Through a comprehensive analysis of existing literature, this review identifies and examines the key components of corporate parenting strategies that influence performance outcomes. The dimensions of corporate parenting are stand-alone influence, linkage influence, central functions and activities and corporate development influence. Performance is measured in terms of sales growth, product quality and innovativeness.&nbsp;</p> <p><strong>Methodology</strong>: A desk research methodology is employed in reviewing extant literature on the conceptualized variables.</p> <p><strong>Finding:</strong> From the review of literature, it is concluded that corporate parenting influences performance of subsidiaries.</p> <p><strong>Recommendation:</strong> The paper recommends that an empirical study should be carried out using various variables in the conceptual model developed so as to test the validity of the concepts reviewed in this paper.</p> Chidiebere Adim David Emumena Copyright (c) 2023 Dr. Chidiebere Victor Adim , Dr. David Emuhowho Emumena 2023-07-13 2023-07-13 8 2 35 55 10.47672/jsm.1530 Interactive Marketing Practices and Market Performance in Soft Drinks Industry: An Empirical Study on Competitive Advantage As a Mediator <p><strong>Purpose:</strong> To what extent does competitive advantage mediate the relationship between interactive marketing practices and market performance? In attempt to respond to this question, this study was conducted with the aim of examining the mediating role of competitive advantage on the interactive marketing practices market performance relationship in the soft drink industry context.</p> <p><strong>Methodology: </strong>A cross-sectional research design was taken on a sample of 322 soft drink manufacturing enterprises in the city of Kigali. The unit of inquiry for the quantitative study were the sales, accounting, finance, marketing and communication managers whereas chief executive officers were the unit of inquiry for the qualitative study. The study used both questionnaire and interview guide to collect data. Path analysis, MedGraph v3.xlsm and Hierarchical regression were used to test the model.</p> <p><strong>Findings:</strong> Study findings show that performance of soft drink enterprises is positively associated with interactive marketing practices. It was observed in this study also that competitive advantage partially mediates this relationship. Practically the four conditions for mediation were met as suggested by Baron and Kenny, (1986). Firstly, we observe that there was a significant direct effect of Interactive marketing practices on market performance (=.270; p&lt;.05). Secondly, Interactive marketing practices and competitive advantage have a significant relationship (=.400; p&lt;.05), and thirdly, the observed coefficient of the mediator (competitive advantage) is significant as seen in the regression model 3 (=.396; p&lt;.05). It is observed, finally, that the absolute effect of Interactive marketing practices on market performance is smaller in regression model 3 (=.157; p&lt;.05) than in regression model 2 (=.270; p&lt;.05).This confirm the mediation effects of competitive advantage. Further still a ratio index of 41.9% was observed an indication that competitive advantage reduces the relationship between interactive marketing practices and performance by 41.9% in Kigali city soft drink enterprises. &nbsp;</p> <p><strong>Recommendations:</strong> In line with this confirmed mediation effects, managers are reminded to allocate sufficient resources to customer intimacy, product leadership and operational excellence as specific competitive priorities if they are to attain better market performance results. The study is of a theoretical importance as it empirically confirm the mediating role of competitive advantage in the interactive marketing practices-market performance relationship in a soft drink industry context. The imperative for practitioners to sufficiently attend to operational efficiency, customer intimacy and product leadership is reiterated on in this study.</p> <p>&nbsp;</p> Pereez Nimusima Wilbroad Aryatwijuka Erem Emmanuel Kaggwa Charles Olivia Mbabazi John Rwakihembo Copyright (c) 2023 Pereez Nimusima, Wilbroad Aryatwijuka, Erem Emmanuel, Kaggwa Charles, Olivia Mbabazi, John Rwakihembo 2023-06-16 2023-06-16 8 2 1 18 10.47672/jsm.1501