Vol. 6 No. 2 (2024)

Articles

• Effectiveness of Pricing Strategies on Consumer Perceptions in Qatar

  Rashid Salem

  24 - 34

  • PDF

• Personalization in Marketing Communications and Purchase Intent in Egypt

  Gamal Guyo

  46 - 55

  • PDF

• Impact of CSR (Corporate Social Responsibility) on Consumer Behavior

  Johnson Wekesa

  35 - 45

  • PDF

• Impact of Social Media Usage on Consumer Decision-Making in E-Commerce Platforms in Malawi

  Evans Mapanje

  1 - 12

  • PDF

• Effectiveness of Omnichannel Marketing on Customer Loyalty in Congo

  Albert Katembo

  13 - 23

  • PDF