Examining the Role of Information Technology in Strategy Implementation within Kenya's Government Tourism Agencies
DOI:
https://doi.org/10.47672/ejt.1661Keywords:
Information Technology, Strategy Implementation, TourismAbstract
Purpose: The purpose of this study was to examine the role of information technology in strategy implementation within Kenya's Government Tourism Agencies
Materials and Methods: The study adopted a positivist research philosophy and utilized explanatory and descriptive research designs. The target population for the study consisted of the tourism industry, including the ministry of tourism, which oversees the operations of tourism agencies. This resulted in a total of 10 areas of study. To determine the sample size, a total of 327 participants were selected using a specific formula. The study collected primary data through the use of questionnaires and interview guides, allowing for the collection of both qualitative and quantitative data. Quantitative data was analyzed using scientific methods using the statistical package for social sciences (SPSS version 22), while qualitative data was analyzed thematically. The analysis began with descriptive statistics, which examined the demographic factors of the respondents through the use of frequencies and charts. Additionally, inferential statistics such as correlation and multiple linear regression analysis were employed to test the relationships among the variables as hypothesized in the study.
Findings: Adopting information technology in functions and organizational decision making processes was also found to have significant effect on the process of strategy implementation. In a nutshell, the organizational leadership, organizational structure, organizational culture, resource allocation and extent of IT integration in an organization influence the way strategies are implemented in organizations.
Implications to Theory, Practice and Policy: Theoretically, it enriches the stakeholder theory by elucidating how different stakeholders, influenced by information technology, impact strategy implementation in the public sector, particularly in the context of a developing country. This study adds a new dimension to force field analysis by integrating IT aspects, showing how technological forces act as either drivers or barriers in strategic implementation. Practically, it provides valuable insights for managers and policymakers in Kenyan tourism agencies, highlighting how IT can be leveraged to align stakeholder interests and overcome resistance in strategy execution. For policy, it underscores the critical role of IT in modern governance and strategic management, suggesting policy reforms for enhancing IT infrastructure and capabilities in government agencies.
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