The Effect of Inter-Supplier Rivalry Practices on the Performance of Motor Vehicle Assembly Companies in Kenya
DOI:
https://doi.org/10.47672/ajscm.1255Keywords:
Inter-supplier rivalry practices, Organizational performance, Relational marketing supply chain, multi-sourcing, Motor vehicle assembly companiesAbstract
Purpose: The study explored the effect of Inter-supplier rivalry practices on the performance of motor vehicle assembly companies in Kenya.
Methodology: This study was guided by industrial marketing and purchasing (IMP) theory. The study applied a cross-sectional exploratory descriptive conclusive survey research design with a mixed approach of qualitative and quantitative research. Primary data was derived using questionnaires, supported by secondary data as the main instrument for collecting data based on a five point likert scale on 24 motor vehicle assembly companies in Kenya using non probability sampling. Exploratory factor analysis, analysis of mean, model summary, ANOVA and regression analysis were applied in analyzing, interpreting data and deriving the econometric model.
Findings: The study established that inter-supplier rivalry practices were a significant predictor of organizational performance of motor vehicle assembly companies in Kenya. These results through hierarchical regression established that inter-supplier rivalry practices of price competition, innovations, customer focus influence organizational performance of motor vehicle assembly companies in Kenya.
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