IMPACT OF ANIMATED CARTOONS ON CHILDREN AGED SEVEN TO ELEVEN YEARS IN NAIROBI, KENYA

Authors

  • Mary Claire Akinyi Kidenda The Technical University of Kenya

DOI:

https://doi.org/10.47672/ajep.372

Keywords:

Impact, Animated cartoons, Children aged seven to eleven years.

Abstract

Purpose: The purpose of this study was to investigate the impact of animated cartoons on children aged seven to eleven years in Nairobi County, Kenya.

Methodology: The study used descriptive survey method to collect information through casual interviews and self-administered questionnaires.

Results: The study found that children watch animated cartoons because they are funny, enjoyable and are interesting i.e. because of entertainment.  The study also found out that animated cartoons and TV in general can lead to lack of communication between parents and children in the home. Children are also likely to develop the language and social skills exhibited by the animated cartoon characters. This study also revealed that children watch animated cartoons with minimal parental guidance. The study concluded that media has the power to profoundly shape perceptions of the social world and to manipulate actions in subtle but highly effective ways. Animated cartoons have an impact on the children in respect to viewer ship patterns, the views they hold about animated cartoons and how they rate them; acquired language, dressing and sexuality, violence and role types. 

Unique contribution to theory, practice and policy: The study suggests that parents need to develop guidelines for children on how much animated cartoons they can watch. They should develop the proper perspective concerning their children and be good role models. Parents should take interest in combating hyper sexuality in animated cartoon and allow the children to stay young. Media Practitioners should embrace the development of home-grown animated cartoons, air on Kenyan stations animated cartoons that have local animated imagery designed to relate to the child’s world or context and provide entertainment programming in which life’s problems are not simply and quickly solved with either violent actions or hostile humor. They should air animated cartoons that have no violence or bad morals but are still popular with children. The Government also need to set policies governing the content in animated cartoons aired by the media houses and offer support and facilitate local research initiatives and production, especially on animated cartoons for the African children, with elements that promote our African culture. 

Author Biography

Mary Claire Akinyi Kidenda, The Technical University of Kenya

Lecturer: Department of Design and Creative Media

References

Ergün, S. (2012). The influence of violent TV cartoons watched by school children in Turkey. Acta Paulista de Enfermagem, 25(SPE2), 134-139.

Fiske, S. T., & Taylor, S. E. (2013). Social cognition: From brains to culture. Sage.

Gachuru, F. W. (2012). Kikuyu Library A 0. Bov 3019.

Green, M. G., & Piel, J. A. (2015). Theories of human development: A comparative approach. Psychology Press.

Habib, K., & Soliman, T. (2015). Cartoons’ effect in changing children mental response and behavior. Open Journal of Social Sciences, 3(09), 248.

Hassan, A., & Daniyal, M. (2013). Cartoon network and its impact on behavior of school going children: a case study of Bahawalpur, Pakistan.

Holub, R. C. (2013). Reception theory. Routledge.

Huang, J. (2016). The Effects of Animation on the Socialization of 5-6 Years Old Chinese Children—Finding Dory. Theory and Practice in Language Studies, 6(10), 1945-1950.

Huber, B., Yeates, M., Meyer, D., Fleckhammer, L., & Kaufman, J. (2018). The effects of screen media content on young children’s executive functioning. Journal of experimental child psychology, 170, 72-85.

Kinoti, K. M. (2016). Influence of Television Watching On the Moral Development of Preschool Children in Lari Division, Kiambu County, Kenya.

Klein, H., & Shiffman, K. S. (2012). Verbal aggression in animated cartoons. International journal of child and adolescent health, 5(1), 7.

Ng’ethe, R. W. (2014). Influence of Television Viewing on Children’s Social Development among Preschoolers in Thogoto Zone, Kikuyu District, Kiambu County, Kenya (Doctoral Dissertation, University Of Nairobi).

Nyamai, L. N. (2013). The Impact of Television Viewing on Children’s English Language Development (Doctoral dissertation, Department of Educational Communication and Technology, University of Nairobi).

Vikiru, G. (2013). 2-D Animation for Effective Communication with Children in Kenya: A Case Study of Githurai Location, Kiambu County.

Vozzola, E. C. (2014). Moral development: Theory and applications. Routledge.

Wells, P. (2013). Understanding animation. Routledge.

Were, J. (2015). The Impact of Locally Generated Television Programmes on the Kenyan Television Viewers in Dagoretti Sub-Location of Nairobi (Doctoral Dissertation, School Of Journalism and Mass Communication, University Of Nairobi).

Zhu, Z., Ho, S. M., & Bonanno, G. A. (2013). Cultural similarities and differences in the perception of emotional valence and intensity: A comparison of Americans and Hong Kong Chinese. The American journal of psychology, 126(3), 261-273.

Downloads

Published

2018-12-11

How to Cite

Kidenda, M. C. A. (2018). IMPACT OF ANIMATED CARTOONS ON CHILDREN AGED SEVEN TO ELEVEN YEARS IN NAIROBI, KENYA. American Journal of Education and Practice, 3(1), 10 - 32. https://doi.org/10.47672/ajep.372

Issue

Section

Articles