Technology and Performance of Sacco’s in Kenya: A Survey of the Tier One Deposit Taking Saccos in Nairobi
DOI:
https://doi.org/10.47672/jsm.2942Abstract
Purpose: This study explores the influence of technology on the performance of Tier 1 Deposit Taking Sacco’s in Nairobi. It investigates how social media technology affects performance and its adoption level in these organizations. Social media can be said to be persuasive technology, influential technology or collaborative technology used for changing, molding or strengthening attitudes or manners. Businesses have taken advantage of this new consumer flexibility by serving their customers with new easy methods of interrelating and procuring goods and services.
Method: A mixed-methods approach, mixing both qualitative and quantitative data, was employed with surveys sent to the representatives of the management. The population was not large; thus, a Census was done for the population of all the tier one DT Saccos through a questionnaire using google forms to deliver them.
Findings: The qualitative responses indicate that social media is widely valued for its speed, reach, and cost-saving potential. SACCOs in the dataset frequently use platforms like Facebook, WhatsApp, and Instagram to communicate with members, enhance visibility, and reduce both transaction time and physical marketing expenses. Social media grows online maturity. This proves that many companies are taking a mutually independent path to conducting policy outreach, that would boost engagement, visibility, and service efficacy across member age groups and digital choices.
Implications to Theory, Practice and Policy: While technology adoption is necessary, it is not in itself sufficient to raise Sacco performance. Success of these digital tools is largely reliant upon their effective implementation, integration, and alignment with the institution’s core business objectives.
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