Vol. 4 No. 1 (2022): 2022

Articles

• NIGERIAN CULTURAL VALUES AND ADVERTISING ETHICS: PRIMA GARNET, DDB CASERS, LINTAS, NOAH'S ARK AND CONCEPT UNIT ADVERTISING AGENCIES IN PERSPECTIVE

  Nwokoro Catherine Isioma, Peter Magaret Akwaowo

  46 - 57

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• YOUTUBE AND SECOND LIFE FOR INDIGENOUS LANGUAGE LEARNING: AWARENESS AND USAGE IN TERTIARY EDUCATION IN NIGERIA

  Umefien Dakoru Epepe

  1 - 20

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• Audience Perception of Pornographic Elements in Nigeria's Indigenous Film Industry, Nollywood: A Study of Young Viewers in Two Tertiary Institutions in Imo State.

  Victor O. Alozie (PhD)

  58 - 67

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• RELEVANCE OF INTERACTIVE MARKETING PRACTICES FOR ENHANCING MARKET PERFORMANCE: THE CASE OF SOFT DRINK MANUFACTURING ENTERPRISES IN KIGALI CITY

  Pereez Nimusima, Prof. Nixon Kamukama (Ph.D), Dr. Rebecca Kalibwani (Ph.D), John Rwakihembo

  21 - 45

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