Relationship between E-Commerce Adoption and Retail Sector Performance in Russia
DOI:
https://doi.org/10.47672/ejt.1854Keywords:
E-Commerce, Adoption, Retail Sector, PerformanceAbstract
Purpose: The aim of the study was to assess the relationship between e-commerce adoption and retail sector performance in Russia.
Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
Findings: Research on the relationship between e-commerce adoption and retail sector performance has consistently shown a significant correlation between the two variables. E-commerce adoption, characterized by the integration of online platforms and digital technologies into retail operations, has been found to have a profound impact on the overall performance of the retail sector. Studies indicate that as e-commerce adoption increases, traditional brick-and-mortar retailers experience both challenges and opportunities. On one hand, there is evidence of a decline in foot traffic and sales for physical stores as consumers increasingly shift towards online shopping channels. On the other hand, retailers that successfully embrace e-commerce strategies tend to enjoy higher revenues and market share.
Implications to Theory, Practice and Policy: Technology acceptance model, resource-based view and institutional theory may be use to anchor future studies on assessing the relationship between e-commerce adoption and retail sector performance in Russia. Retail firms should prioritize investments in digital capabilities, including e-commerce infrastructure, digital marketing expertise, and data analytics capabilities. Policymakers should enact supportive regulatory frameworks that facilitate e-commerce innovation and market entry for retail firms.
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