EFFECT OF DONOR RELATION PRACTICES ON FINANCIAL SUSTAINABILITY OF NON GOVERNMENTAL ORGANIZATIONS OPERATING IN GARISSA COUNTY, KENYA
DOI:
https://doi.org/10.47672/ajf.84Keywords:
Donor relations, Financial sustainability, reporting, recognition, segmentationAbstract
Purpose: The purpose of the study was to establish the effect of donor relation practices on financial sustainability of NGOs operating in Garissa County, Kenya.
Methodology: The study adopted a descriptive research design. The total population was 228 top managers of the all the NGOs operating in Garissa. The sample size was 90 top managers of the all the NGOs operating in Garissa who were selected using random sampling. Primary data was collected through the administration of the questionnaires. Responses to the questionnaires was tabulated, coded and processed by use of a computer Statistical Package for Social Science (SPSS) software to analyze the data using descriptive statistics. This generated quantitative reports through tabulations, percentages, and measures of central tendency. Multivariate regression was used to determine whether the specific variables together can predict a given research gap.
Results: The study found that donor communication, segmentation, reporting and recognition have a positive and a significant effect on financial sustainability
Unique contribution to theory, practice and policy: The study recommended that NGOs should have clear communication policy. This will enhance effective financial sustainability. The study recommended that the organizations should train their employees on interpersonal and technological skills. Through these skills the employees will be able to communicate effectively with the donors.
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Copyright (c) 2016 Abdalla Abdi Ali, Dr. J. M. Kilika
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