EFFECT OF SYNERGY ON THE FINANCIAL PERFORMANCE OF MERGED INSTITUTIONS
DOI:
https://doi.org/10.47672/ajf.100Keywords:
Synergy, Financial performance, Merged institutions.Abstract
Purpose: The purpose of the study was to determine the effect of synergy on the financial performance of merged institutions.
Methodology: The study adopted a mixed methodology research design. The study population included all the 51 merged financial service institutions in Kenya. Purposive sampling was used. Primary data was obtained from questionnaires and a secondary data collection template was also used. The researcher used quantitative techniques in analyzing the data. Descriptive analysis for the study included the use of means, frequencies and percentages. Inferential statistics such as correlation analysis was also used. Panel data analysis was also applied. Further, a pre and post merger analysis was used.
Results: Synergy had a significant relationship with financial performance of merged institutions.
Unique contribution to theory, practice and policy: The study recommended that institutions should critically evaluate the overall business and operational compatibility of the merging institutions and focus on capturing long-term financial synergies. They should increase their scope to create high performing supply chains with significant long-term upside that provide sustained value for customers and stakeholders.
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Copyright (c) 2016 Agnes Ogada, George Achoki, Amos Njuguna
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