[1]
P. . Nimusima, W. Aryatwijuka, E. . Emmanuel, K. . Charles, O. . Mbabazi, and J. . Rwakihembo, “Interactive Marketing Practices and Market Performance in Soft Drinks Industry: An Empirical Study on Competitive Advantage As a Mediator”, JSM, vol. 8, no. 2, pp. 1–18, Jun. 2023.