RABBARTS, Henry. Strategic Brand Management and Customer Loyalty in Jamaica. Journal of Strategic Management, [S. l.], v. 9, n. 3, p. 1–12, 2024. DOI: 10.47672/jsm.2144. Disponível em: https://ajpojournals.org/journals/index.php/JSM/article/view/2144. Acesso em: 3 jul. 2024.