NIMUSIMA, Pereez; ARYATWIJUKA, Wilbroad; EMMANUEL, Erem; CHARLES, Kaggwa; MBABAZI, Olivia; RWAKIHEMBO, John. Interactive Marketing Practices and Market Performance in Soft Drinks Industry: An Empirical Study on Competitive Advantage As a Mediator. Journal of Strategic Management, [S. l.], v. 8, n. 2, p. 1–18, 2023. DOI: 10.47672/jsm.1501. Disponível em: https://ajpojournals.org/journals/index.php/JSM/article/view/1501. Acesso em: 3 jul. 2024.