Kathuku, J. K., D. P. K. Ngugi, and D. W. Muturi. “INFLUENCE OF COMMERCIAL BANKS’ CUSTOMER RELATIONSHIP MARKETING (CRM) STRATEGY ON GROWTH OF MSES IN KENYA”. International Journal of Marketing Strategies, vol. 1, no. 1, Oct. 2016, pp. 1 - 11, doi:10.47672/ijms.27.