Nimusima, Pereez, Nixon Kamukama, Rebecca Kalibwani, and John Rwakihembo. 2022. “MARKET PERFORMANCE OF SOFT DRINKS ENTERPRISES IN KIGALI CITY, RWANDA: EMPIRICAL STUDY OF INTERACTIVE MARKETING PRACTICES”. International Journal of Marketing Strategies 5 (1):1 - 23. https://doi.org/10.47672/ijms.965.