JOADDAN K. Role of Emotional Appeals in International Advertising Campaigns in Cameroon. International Journal of Marketing Strategies, [S. l.], v. 6, n. 1, p. 1 - 11, 2024. DOI: 10.47672/ijms.1831. Disponível em: https://ajpojournals.org/journals/index.php/IJMS/article/view/1831. Acesso em: 10 may. 2024.