MKERWA, Ian. Effect of Celebrity Endorsements on Consumer Purchase Intentions in Africa. International Journal of Marketing Strategies, [S. l.], v. 6, n. 1, p. 24–35, 2024. DOI: 10.47672/ijms.1833. Disponível em: https://ajpojournals.org/journals/index.php/IJMS/article/view/1833. Acesso em: 3 jul. 2024.