NIMUSIMA, Pereez; KAMUKAMA, Nixon; KALIBWANI , Rebecca; RWAKIHEMBO, John. RELEVANCE OF INTERACTIVE MARKETING PRACTICES FOR ENHANCING MARKET PERFORMANCE: THE CASE OF SOFT DRINK MANUFACTURING ENTERPRISES IN KIGALI CITY. American Journal of Communication, [S. l.], v. 4, n. 1, p. 21–45, 2022. DOI: 10.47672/ajc.966. Disponível em: https://ajpojournals.org/journals/index.php/AJC/article/view/966. Acesso em: 16 jun. 2024.